Nature, Culture & Future…
Company History
Born out of a sincere purpose, of unveiling Nepal’s unique and hidden treasures, Sarita Holidays is the brainchild of our visionary, Founder and Chairman, the late Shiv Prasad Phuyal.
From origination in 1979 as a humble tea shop in Kathmandu, where interactions with locals and foreigners laid the foundation for our ethos of hospitality and cultural exchange, to extending our reach across continents as a global tour operator at present;
We have come a long way in understanding and adapting to subtle changes in the preferences, attitudes and sensitives of evolving generations of travellers.
Company Overview
Sarita Holidays, Nepal’s leading Destination Management Company since 1994, has made a visible impression in the travel niche over three decades for its exclusive operations across Nepal, Tibet, Bhutan and India.
We care that travel is for everyone, including persons with disabilities, by extending specialized support through uplifting experiences.
At Sarita, we are obsessed with creating a meaningful impact by emphasising experiential travel entailing immersive, responsible, regenerative and holistic involvement.
Mission
Regenerative, Sustainable, and green travel through preserving nature, celebrating culture and investing in a better future.
Vision
Uniting culture through travel, we prioritise humanity, client-focused service, and community engagement to create meaningful connections and lasting positive impacts.
Philosophy
Crafting soulful journeys that transcend travel, offering authentic experiences through personalised attention and a consultative approach.
Purpose
Our purpose is to deliver ethical, fulfilling travel experiences through skilled expertise, while reshaping the future with sustainable travel practices.
Leadership
A family enterprise, Sarita Holidays, founded by Late Shri Shiv Prasad Phuyal, is led by a well-qualified board and executive team, who share their ideals of being committed to driving the company’s growth agenda, with a robust governance structure, while maintaining transparency and accountability in all endeavors.
- Mr. Balaram Phuyal – Vice Chairman
- Mr. Madhu Kumar Phuyal – Director of Travel Coordination
- Mr. Sunhil Sharma Phuyal – Managing Director (from 2024)
Promoters
The promoters of Sarita Holidays Private Limited recognised this opportunity in 1994 and formed a company to realise this opportunity on the basic principles of providing professional and dependable service.
| Directors | |
| Sunhil Sharma Phuyal | Managing Director |
| Dr. Pashupati Neupane | Advisor, Phd Cultural Heritage Tourism |
| Madhu Kumar Phuyal | Additional Director |
| Sarita Sharma Phuyal | Additional Director |
| Laxman Sharma Phuyal | Additional Director |
| Suraj Sharma Phuyal | Additional Director |
| GLOBAL SALES HEADS | REGION/COUNTRY | CONTACT: call/whatsapp |
| Vishwanath Anjinappa | South India | +919686448586 |
| Isabel De Blas Mesón | Spain/ Europe | +34697736008 |
| Jenue Perez Noé | Mexico/ Central America | +523221355266 |
| Angelica Jemenez | Colombia | +573014118309 |
| Esteban Beltran | Colombia | +573126360992 |
| Marianela Garcia | Argentina | +5493413561986 |
| IMPORTANT PERSONS | DESIGNATION |
| Shangha Manandar | R&D Head |
| Abishek Thapa | Content Head |
| Sandhyaa Venkatachalam Thirumalaswamy | Chief Editor/Writer |
| AUDITORS | PRACTISING COMPANY SECRETARY | BANKERS |
| G Timsina & Associates Chartered Accountants Registered Audits | Mr. Gham Chandra Timsina | Everest Bank, Nabil Bank |
| LEGAL | PRACTISING COMPANY SECRETARY |
| Subasna Law Firm | Adv. Rajiv Prasad Uprety |
| IT | PRACTISING COMPANY SECRETARY |
| Beetech Solution Pvt. Ltd. | Abishek Dongol Biwesh Shrestha Jems Khadgi Sujan Shakya |
REGISTERED OFFICE
#29, Phuyal Complex
Kumaristhan Marg, Balaju-16
Kathmandu, 44611, Nepal
Email: info@saritaholidays.com
Website: www.saritaholidays.com
| TIMELINE | MILESTONES |
| 1979 | Tea Shop at Ason Tole, Kathmandu |
| 1988 | Tourism ventures in Pokhara |
| 1990 | Entry into Tourism Industry (by our 1st Managing Director, Mr. Balaram Phuyal, Sir.) |
| 1993 | Birth of Sarita – the inspiration behind our name |
| 1994 | Establishment of Sarita Holidays |
| 1997 | Initiation of daily bus service, Kathmandu – Pokhara |
| 1998 | Embracing technology and international expansion |
| 2001 | Navigating challenging times (during Nepal civil war) |
| 2005-2006 | Venturing beyond Nepal and revival of the company (by our 2nd Managing Director, Mr. Madhu Kumar Phuyal, Sir.) |
| 2009-2010 | Exploring outbound tours within South-East Asia |
| 2011 | Nepal Tourism Year and Beyond the Himalayas |
| 2012 | Started the venture in Spain, Colombia & Mexico |
| 2015-2019 | Best of times for Sarita Holidays, in the aftermath of the 2015 earthquake; hosted about 6,000 British, 1,500 Spanish and more than 3,000 Indian clients until the onset of COVID-19. |
| 2017 | Started the venture in Australia |
| 2023 | Motorcycle trips towards Mustang region, Tibet region and Bhutan |
| 2024 | 3rd Generation Managing Director (Mr. Sunhil Sharma Phuyal, Sir.), continuing the legacy of crafting bespoke travel experiences |
CORE SERVICES
Sarita Holidays presents a comprehensive range of travel services, for B2B, GIT & FIT:
– Tour packages (heritage, pilgrimage, nature, culture)
– Day trips, events & excursions (family, corporate, education, government)
– Trekking & cross-country expeditions
– Jungle safaris
– Adventure activities
– Mountain flights
– Motorcycle tours
– Hotel reservations (luxury and boutique)
– Vacation planning (individual and group)
– Ticketing
– Visa/Permits
– Tour guides
– Vehicle transfers
IATA
With it’s headquarter in Nepal. Sarita Holidays Was dealing with the National Carries and their systems; With a constant increase in the number of departures every year, Sarita Holidays became a member of the prestigious International Air Travel Association (IATA) in 2024 enabling direct contracting with Airlines and internal issuance of tickets for tours as well as for customers needing ticketing services. Sarita Holidays’ ticketing operations is based in Kathmandu and is headed by experienced professionals; two of the directors are the IATA certified members. The ticketing business of Sarita Holidays Private Limited has grown into a profit centre and has started catering to small corporate and sub-agents in Kathmandu.
VISA/PERMIT SERVICES
Visa/PERMIT is an indispensable part of any overseas travel. Visa/PERMIT services is also a specialised service needing a full understanding of all legal regulations and a dedicated team of professionals to handle the processing of the visas. From the starting of its operation Sarita holidays has been conducting tours to Tibet and Bhutan so the Visa/ Permit was handled very professionally and now with a growing number of guests travelling to various destinations, Sarita Holidays Private Limited is processing the paperwork in-house for visas/Permit to all destinations for its Guests as well as the public.
MICE
Sarita Holidays has the expertise and experience of catering to large group movements for events overseas and in destinations within the country. Sarita holidays is retained by multi-national brands. Sarita holidays MICE division has handled groups of numerous sizes ranging from 40 passengers to 1300 passengers and to destinations across the globe
LOCATIONS
Sarita holidays has 02 offices in Kathmandu and 5 exclusive regional offices across the globe. More locations are planned in the future.
Sarita Holidays Private Limited employs some of the best professionals across a variety of functions ranging from sales to operations, support and finance. Majority of the employees are in the role of business acquisition and play a critical role in contributing to the revenue growth. With a good geographical presence across the state as well as a highly motivated and incentivised sales team, Sarita Holidays Private Limited has penetrated deeply into the Hispanic and South Indian market. Sarita Holidays Private Limited is probably the first company to have deep representation in Hispanic and South India which has helped in building a strong brand association Globally.
DESTINATIONS
Our expertise extends across Nepal, Tibet, Bhutan, India; and selected overseas territories like South America.
PROMOTERS PROFILE
| SUNHIL SHARMA PHUYAL – Managing Director |
| The third-generation Managing Director of Sarita Holidays Private Limited (since 2024), with over 15 years of profound experience in the tourism industry, Sunhil steps into his role armed with a degree in Travel and Tourism, and Master’s in Brand Management & Marketing from Limkokwing University of Fashion and Technology, Malaysia. His entrepreneurial thinking came to the fore quite early, when he earned accolades at age 12 for his writings on sustainability in Japan, and further recognition at age 13 for an innovative celestial sphere demonstration, which won him the Youngest Scientist Award. In a bid to propel Sarita Holidays towards new frontiers in the travel industry, he spearheads two transformative initiatives: ‘Nature, Culture, and Future‘ to endorse responsible and regenerative tourism, and ‘Humanity, Client Focus, and Community Engagement‘ to nurture authentic connections and positive impact, both of which underscore his tact of uniting cultures through enriching travel experiences. |
| MADHU KUMAR PHUYAL – Director of Travel Coordination |
| One of the key founders, former Managing Director and present DTC(Director of Travel Coordination), set foot into the Tourism and Hospitality industry at a young age of 17. With a background in hotel management and agriculture, Madhu’s ardent passion for travel and cultural exploration immensely helped in the establishment of Sarita Holidays. He revitalized the company during Nepal’s civil war (2001-2006), ensuring its survival and growth despite challenging circumstances. He oversaw expansion by marking a presence in the international domain, notably Japan, Russia, Singapore, Spain, Germany, Italy, Latin America, and India, where he achieved significant success. Always keen on exceeding customer expectations in service delivery, he advocates continuous improvement through hard work and dedicated practice. |
| Late. SHIVA PRASAD PHUYAL – Founder |
| Shiva was the founder and Chairman of Sarita Holidays Private Limited. |
| BALARAM PHUYAL – Vice Chairman |
| The former Managing Director (1994-2001), Balaram is the pillar of Sarita Holidays, who devoted his life and soul to Nepalese tourism. He led the company during a time predating widespread technology and advanced equipment, relying instead on hard work and extensive experience. Notably, he played a key role in Nepal Tourism Year 1998, by attracting a large number of Japanese tourists to Nepal. During his tenure, he enabled Germans and Americans access the Tibetan plateau through the routes of Dolpo, Manang, and Mustang. He even overcame challenges of accessibility to destinations like the Annapurnas and Tibet’s Kailash. Today, he supports the company with his advice, while enjoying retirement and engaging in agriculture. |
| ADDITIONAL DIRECTORS |
| Suraj Sharma Phuyal A pivotal member of Sarita’s third-generation leadership, equipped with a degree in Tourism & Hospitality Management, from Southern Cross University (Australia), Suraj is a luminary in the field who is focused on Marketing and PR in Australia. His strategic vision spurred by his enthusiasm to redefine travel experiences has pushed forward the company’s global presence. |
| Sarita Sharma Phuyal Dynamic and versatile, with Master’s in Business Studies specialized in finance, and IATA certified as a Travel Tourism Consultant, Sarita has been the nucleus of the company since inception. Her professionalism spans valuable experiences gained at the National Cooperative Bank, World Without Anger (WWA) and in HR, refining her skills in recruitment, employee development, and organizational management; alongside making informed financial decisions, analysing market trends, and directing long-term plans aligned with the company’s objectives. Beyond, she is an avid painter who finds creative inspiration through her artwork. |
| Laxman Sharma Phuyal A Master’s graduate in Hospitality & Tourism with a specialization in Destination Management & Development, Laxman, as a part of the third generation has played an indispensible role in building the present ticketing team. His wide experience comes from holding additional certifications including Trekking and Tour Guide training (NATTHM), stock market training, and IATA. A great adventurer; having explored major areas in Tibet, Bhutan, and Nepal, he has made worthy contributions to the development of destinations at a national level. |
BRAND SARITA
Sarita Holidays Private Limited invests a significant amount of money and energy to build and market the Sarita brand. Brand building at Sarita has been closely about sales activities and has mostly been a support system for acquiring new business. Beginning with a 5-year media silence, Sarita Holidays Private Limited entered media advertising/Travel and Trade fairs, International Marketing Fairs in 2007 and has maintained consistent presence. All brand promotion spends have been from internal accruals and have been shown as expenses fully in the respective fiscal years. Sarita Holidays Private Limited’s brand promotion strategy has had the right mix of Above the Line (ATL) and Below the Line (BTL) presence. Sarita participates regular in Different International Fairs and events such as
– Feria Internacional de Turismo (FITUR- IFEMA)
– World Travel Market (WTM- London)
– Feria Internacional de Turismo de América Latina, Buenos Aires (FIT- Argentina)
– Asociación Colombiana de Agencias de Viajes y Turismo (ANATO- Colombia)
– World Travel Fair (WTM-Brasil)
– Feria Internacional de Turismo de México (FITA- Mexico)
– Outbound Travel Mart Mumbai (OTM- India)
– South Asia Travel and Tourism Exchange (SATTE- India)
– Travel & Tourism Fair Bangalore & Chennai (TTF- India)
– India International Travel Mart Mumbai, Chennai, Bangalore, Hyderabad, Kochi (IITM-
India)
– India Travel Mart Jaipur, Ahmedabad (ITM- India)
Sarita holidays Private Limited also reaches out to people through participating in local events, community ceremonies and so on leading to an “always-on” silent presence among the people.
Sarita holidays Private Limited introduced its tag line “Comfortable Journey with complete Tour Satisfaction” in 2007 in all its campaigns and applied for a trademark registration for the line. This unique positioning has been well received by the public and has placed the company clearly in a space that had not been occupied by anyone. Sarita Holidays’ brand has always spoken directly to the consumer and this has given a leading edge in creating a particularly strong identity and association of trust.
With growing popularity and stature of the brand, Sarita Holidays changed its logo to a more appropriate logo that represents the company. The design change was handled by its long-time advertising agency Easy Design Solution and was backed by specific survey and research. In 2024, the new identity was revealed in the market. People have responded very well to the new logo.
FUTURE GOALS
Sarita Holidays currently thrives as a highly ethical, dependable and steadfast organization. As travel facilitators who instantly acknowledge the needs of different types of travelers, we foresee
Spreading our wings to more countries, besides the four exclusive global branches we have already.
Broadening our offerings to include emerging destinations, diversify travel experiences, enhance safety measures and increase accessibility to all.
Adopting up-to-the-minute technologies for boosting logistic support and render seamless travel coordination.
Implementing ‘regenerative’ tourism policies that surpass sustainable practices for restoring ecosystems, replenishing environmental resources, conserving wildlife, fostering community well-being, protecting cultural identities and knowing traditions.
FINANCIAL
Sarita Holidays Private Limited is a zero-debt company and has delivered consecutive profits in the previous 10 fiscal years. The books of accounts are regularly audited by G Timsina & Associates; Chartered Accountains & Registered Audits.
LEGAL
Sarita Holidays Private Limited is legal body and registered upon the company act 1990, All the Legal things are handled by Subasna Law Firm, Adv. Rajiv Prasad Uprety
CONTACT DETAILS
For inquiries, partnerships, bookings, please write to info@saritaholidays.com.