Sarita Holidays
We transcend the traditional role of a travel agency; we are your committed partners in crafting extraordinary experiences. Established in 1994 by the visionary Shiva Prasad Phuyal, our journey commenced with a passion for unveiling Nepal’s hidden treasures. Since our inception, Sarita Holidays Private Limited has evolved into a trailblazer in the travel industry, synonymous with transformative journeys and unparalleled service. Originating from humble roots in Kathmandu, Nepal, we have expanded into a global tour operator, extending our reach across continents. Our ethos revolves around the belief that travel is not merely about visiting places; it’s about experiencing the world with heart and soul.
INDUSTRY BACKGROUND
Nepal has always been a unique country. Today, Nepal does have better accessibility, accommodations and amenities towards the attraction sites and can accommodate to a large number of tourists from across the world and access to information to get here is like never. The combination of all these factors has created an interest among the foreigners to visit places in not only in Nepal but also to great countries like India, Tibet and Bhutan also. The youth population is also an affluent and well-informed generation with energy and interest to travel around the world. The average traveller is a very value-conscious traveller with specific and clear preferences. Servicing this growing global movement requires consistently dependable professional travel facilitators who can inherently understand the need of the different travellers.
The promoters of Sarita Holidays Private Limited recognised this opportunity in 1994 and formed a company to realise this opportunity on the basic principles of providing professional and dependable service.
| Shiva Prasad phuyal | Chairman | |
| Balaram Phuyal | Vice-Chairman | |
| Madhu Kumar Phuyal | CEO and Director | |
| Sunhil Sharma Phuyal | Managing Director | |
| Suraj Sharma Phuyal | Additional Director | |
| Sarita Sharma Phuyal | Additional Director | |
| Laxman Sharma Phuyal | Additional Director | |
| AUDITORS | PRACTISING COMPANY SECRETARY | BANKERS |
| G Timsina & Associates Chartered Accountants Registered Audits | Mr. Gham Chandra Timsina | Everest Bank, Nabil Bank |
| LEGAL | PRACTISING COMPANY SECRETARY | |
| Subasna Law Firm | Adv. Rajiv Prasad Uprety | |
| IT | PRACTISING COMPANY SECRETARY | |
| Beetech Solutions Private Limited | Abishek Dongol Bwes Shrestha James Shrestha |
REGISTERED OFFICE
#46, Phuyal Complex
Kumaristhan Marg, Balaju-16
Kathmandu, 44611, Nepal
Email: info@saritaholidays.com
Website: www.saritaholidays.com
BUSINESS DETAILS
Sarita Holidays Private Limited operates on tailor-made tours to over 10 destinations apart from private group tours, FIT tours, international hotel bookings, tickets and car bookings. Tour operations to overseas destination contribute to over 15% of the revenues. Ground Handling in India, Tibet, Nepal and Bhutan contributes over 80%. Sarita Holidays Private Limited operates Government group tours, private events, incentive tours for institutions like Banks, other financial institutions, pharmaceutical companies and other such large corporate movements as well as student educations tours. Sarita Holidays Private Limited has identified exclusive and dedicated ground service providers at each destination and contract them to provide a variety of services to its customers. Sarita Holidays Private Limited has developed expertise and complete capability to handle large groups, facilitate overseas events, handle exclusive private groups as well as provide individual facilities like hotel bookings, transfers and other travel services across top destinations.
IATA
With it’s headquarter in Nepal. Sarita Holidays Was dealing with the National Carries and their systems; With a constant increase in the number of departures every year, Sarita Holidays became a member of the prestigious International Air Travel Association (IATA) in 2024 enabling direct contracting with Airlines and internal issuance of tickets for tours as well as for customers needing ticketing services. Sarita Holidays’ ticketing operations is based in Kathmandu and is headed by experienced professionals; two of the directors are the IATA certified members. The ticketing business of Sarita Holidays Private Limited has grown into a profit centre and has started catering to small corporate and sub-agents in Kathmandu.
VISA/PERMIT SERVICES
Visa/PERMIT is an indispensable part of any overseas travel. Visa/PERMIT services is also a specialised service needing a full understanding of all legal regulations and a dedicated team of professionals to handle the processing of the visas. From the starting of its operation Sarita holidays has been conducting tours to Tibet and Bhutan so the Visa/ Permit was handled very professionally and now with a growing number of guests travelling to various destinations, Sarita Holidays Private Limited is processing the paperwork in-house for visas/Permit to all destinations for its Guests as well as the public.
LOCATIONS
Sarita holidays has 1 office in Kathmandu and 4 exclusive branches across the globe. More locations are planned in the future.
Sarita Holidays Private Limited employs some of the best professionals across a variety of functions ranging from sales to operations, support and finance. Majority of the employees are in the role of business acquisition and play a critical role in contributing to the revenue growth. With a good geographical presence across the state as well as a highly motivated and incentivised sales team, Sarita Holidays Private Limited has penetrated deeply into the Hispanic and South Indian market. Sarita Holidays Private Limited is probably the first company to have deep representation in Hispanic and South India which has helped in building a strong brand association Globally.
BRAND SARITA
Sarita Holidays Private Limited invests a significant amount of money and energy to build and market the Sarita brand. Brand building at Sarita has been closely about sales activities and has mostly been a support system for acquiring new business. Beginning with a 5-year media silence, Sarita Holidays Private Limited entered media advertising/Travel and Trade fairs, International Marketing Fairs in 2007 and has maintained consistent presence. All brand promotion spends have been from internal accruals and have been shown as expenses fully in the respective fiscal years. Sarita Holidays Private Limited’s brand promotion strategy has had the right mix of Above the Line (ATL) and Below the Line (BTL) presence. Sarita participates regular in Different International Fairs and events such as
– Feria Internacional de Turismo (FITUR- IFEMA)
– World Travel Market (WTM- London)
– Feria Internacional de Turismo de América Latina, Buenos Aires (FIT- Argentina)
– Asociación Colombiana de Agencias de Viajes y Turismo (ANATO- Colombia)
– World Travel Fair (WTM-Brasil)
– Feria Internacional de Turismo de México (FITA- Mexico)
– Outbound Travel Mart Mumbai (OTM- India)
– South Asia Travel and Tourism Exchange (SATTE- India)
– Travel & Tourism Fair Bangalore & Chennai (TTF- India)
– India International Travel Mart Mumbai, Chennai, Bangalore, Hyderabad, Kochi (IITM-
India)
– India Travel Mart Jaipur, Ahmedabad (ITM- India)
Sarita holidays Private Limited also reaches out to people through participating in local events, community ceremonies and so on leading to an “always-on” silent presence among the people.
Sarita holidays Private Limited introduced its tag line “Comfortable Journey with complete Tour Satisfaction” in 2007 in all its campaigns and applied for a trademark registration for the line. This unique positioning has been well received by the public and has placed the company clearly in a space that had not been occupied by anyone. Sarita Holidays’ brand has always spoken directly to the consumer and this has given a leading edge in creating a particularly strong identity and association of trust.
With growing popularity and stature of the brand, Sarita Holidays changed its logo to a more appropriate logo that represents the company. The design change was handled by its long-time advertising agency Easy Design Solution and was backed by specific survey and research. In 2024, the new identity was revealed in the market. People have responded very well to the new logo.
MICE
Sarita Holidays has the expertise and experience of catering to large group movements for events overseas and in destinations within the country. Sarita holidays is retained by multi-national brands. Sarita holidays MICE division has handled groups of numerous sizes ranging from 40 passengers to 1300 passengers and to destinations across the globe
PROMOTERS PROFILE
Sunhil Sharma Phuyal- Managing Director
Sunhil Sharma Phuyal steps into his role as the third-generation Managing Director of Sarita Holidays Private Limited (since 2024) with over 15 years of profound experience in the tourism industry across Nepal and Latin America, demonstrating a special dedication to engaging with the vibrant Hispanic community. Armed with a degree in Travel and Tourism and a Master’s in Brand Management and Marketing from Limkokwing University of Fashion and Technology, Malaysia, Sunhil’s journey in sustainable development began early, earning accolades at age 12 for his writings on sustainability in Japan and further recognition at age 13 for an innovative celestial sphere demonstration, which earned him the Youngest Scientist Award. In his current capacity, Sunhil leads marketing, sales, operations, and research and development, spearheading two transformative initiatives at Sarita Holidays: ‘Nature, Culture, and Future’ to advocate sustainable tourism externally and ‘Humanity, Client Focus, and Community Engagement’ to foster authentic connections and positive impacts internally within the company and local communities. Sunhil’s unwavering commitment to responsible tourism underscores his vision of uniting cultures through enriching and sustainable travel experiences, propelling Sarita Holidays towards new frontiers in the travel industry with a steadfast focus on sustainability and transformative adventures.
Madhu Kumar Phuyal- CEO and Director
Madhu Kumar Phuyal, one of the key founders and former Managing Director of Sarita Holidays, began his journey in the Tourism and Hospitality industry at the age of 17, amassing over three decades of experience in the field. With a background in hotel management and agriculture, Madhu’s passion for travel and cultural exploration led to the establishment of Sarita Holidays in 1994. During Nepal’s civil war (2001-2006), he revitalized the company, ensuring its survival and growth despite challenging circumstances. Madhu’s leadership played a pivotal role in expanding Sarita Holidays’ international presence, notably in Japan, Russia, Singapore, Spain, Germany, Italy, Latin America, and India, where he achieved significant success. He prioritizes hard work over talent and advocates for continuous improvement through dedicated practice, reflecting his commitment to exceeding customer expectations in service delivery.
Shiva Prasad Phuyal- Founder & Chairman
Shiva is the founder and Chairman of Sarita Holidays Private Limited.
Balaram Phuyal- Vice Chairman
Balaram, the former Managing Director (1994-2001), is the pillar of Sarita Holidays, which has deep roots in the 20th century tourism landscape. He led the company during a time predating widespread technology and advanced equipment, relying instead on hard work and extensive experience. Balaram’s efforts were instrumental in the thriving success of Sarita Holidays today. Notably, he played a key role in the Nepal Tourism Year 1998 by attracting a large number of Japanese tourists to Nepal. During his tenure, he facilitated access for Germans and Americans to the Tibetan plateau through the routes of Dolpo, Manang, and Mustang. Balaram’s close relationship with the King of Mustang inspired the choice of Bouddha, Kathmandu as the headquarters of Sarita Holidays, situated near the King whom he greatly admired. He dedicated his life and soul to Nepalese tourism, overcoming challenges of accessibility to destinations like the Annapurnas and Tibet’s Kailash. Balaram was among the pioneers who successfully completed the Manasarovar and Mt. Kailash parikrama pilgrimage. Today, he supports the company with his advice and enjoys retirement in Kathmandu, engaging in agriculture and a more relaxed lifestyle. Oh, he certainly deserves the chance to relax.
ADDITIONAL DIRECTORS
Suraj Sharma Phuyal
Suraj, a luminary in travel and tourism, holds degrees from Stanford University Australia in Travel and Tourism, and Hospitality & Tourism. Since 2007, he has energized Sarita Holidays as a key member of its third-generation leadership, focusing on Marketing and PR in Australia. His strategic vision and academic depth have propelled the company’s presence and impact in the industry, fostering innovation and excellence. Suraj’s commitment to redefining travel experiences underscores his influential role within Sarita Holidays, shaping the future of global tourism.
Sarita Sharma Phuyal
Sarita is a highly accomplished professional with diverse expertise. She holds a Bachelor’s degree in Business Studies and a Master’s in Business Studies specialized in finance, and she is also IATA certified as a Travel Tourism Consultant. As part of the third generation at Sarita Holidays and instrumental in the company’s establishment, Sarita’s professional journey includes valuable experience at the National Cooperative Bank and specialized training with World without Anger (WWA) and in HR, refining her skills in recruitment, employee development, and organizational management. Her educational background equips her to make informed financial decisions, analyze market trends, and develop strategic financial plans aligned with organizational objectives.
Beyond her professional pursuits, Sarita is an avid painter who finds creative inspiration and relaxation in her artwork. Her blend of academic achievements, practical experiences, and personal interests positions her as a dynamic and versatile professional ready to make significant contributions across various domains.
Laxman Sharma Phuyal
Laxman holds a Bachelor’s Degree in Travel and Tourism and a Master’s in Hospitality & Tourism with a specialization in Destination Management & Development. As part of the third generation of Sarita Holidays, Laxman has played a pivotal role in establishing and leading the present ticketing team. He is certified with Trekking and Tour Guide training from NATTHM in 2014 and has received training in the stock market in 2020. Laxman’s extensive experience includes holding an IATA agent certification, enabling him to excel in core ticketing functions and travel consultancy within the travel industry. He is a great adventurer; having explored major areas in Tibet, Bhutan, and Nepal, he has made significant contributions to the development of destinations at a national level.
FINANCIAL
Sarita Holidays Private Limited is a zero-debt company and has delivered consecutive profits in the previous 10 fiscal years. The books of accounts are regularly audited by G Timsina & Associates; Chartered Accountains & Registered Audits.
LEGAL
Sarita Holidays Private Limited is legal body and registered upon the company act 1990, All the Legal things are handled by Subasna Law Firm, Adv. Rajiv Prasad Uprety
EXPANSION & FUTURE
Sarita Holidays Private Limited is a young, professional and ambitious company with a long-term focus in the travel industry. As a part of its strategy to rapidly expand, business franchising and technology growth are being pursued with great vigour. Sarita Holidays Private Limited is also keenly looking for direct operations in key large volume from destinations like Dubai, London, China, Russia and the USA.
CONTACT DETAILS
For any further information, please write to info@saritaholidays.com.